My role at collemcvoy:

Transform a 75-year-old, 200-employee, agriculture agency into the city’s most talked about creative agency — without losing any clients. Convince creatives to come work in the suburbs. Make the holding company happy.

Lessons / experience learned:

 A clear vision is your best hiring tool. Change takes persistence. Draft off of pop culture. Make friends with the CFO.

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Clients / Projects won:

Take Me Fishing, Erbert & Gerbert’s, ESPN2, Schell’s, Rhymesayers, Discover Boating, Mn Lottery, Taubman Malls, National Propane Gas Association

Existing clients:

New Holland Tractors, Purina Pro Plan Vet Diets,  Pfizer, Novartis, Farm Credit Services, IDEXX, Bayer, CHS, Cenex

Credit:

Dave Keeper, Joe Monnens, Tim Blevins, Nina Orezzoli, Ramon Nunez, Eric Husband, John Neerland, Dustin Black, Chris Peters, Ed Bennet, Mike Caguin, Alix Nichols, Lee Hanson, Joel Stacy, Tony Lintner, Nina Orezzoli, Kristen Evanoff, Derek Till, Andrew Thieman, Barrett Haroldson, Ben Cohen, Dave Keepper, John Jarvis, Brian Ritchie